Vestar Capital Partners / Consumer Sector
Video: “Birds Eye Foods Case Study” (2:39)
Consumer Sector
Vestar has deep roots in the global Consumer sector. Over the years we’ve invested behind many branded companies, providing management with the resources they need to build those brands into category leaders: Cesare Fiorucci, FL Selenia, OGF Group, Prestone Products, Remington Products, Polo Jeans, Birds Eye Foods, Celestial Seasonings and more. We’ve supported management’s initiatives to streamline production, develop and execute innovative marketing programs, and launch dozens of new products—including entirely new categories. And the results have earned us a reputation as a true value-added partner to Consumer companies.